One connected outcome loop.
Our engine, Aardvark, brings together planning, intelligence, activation, measurement and proof into one connected workflow, helping you deliver better media decisions from brief to proof.
Brief in. Outcomes out. Proof included.
Wanda
AI planning
1.
2.
3.
4.
Signals
Intelligence
Scores
Measure
Proof
Validate
70%
More media efficiency
80%
Faster from brief to live.
70%
Spend moved - outcome-led Deal IDs.
Built around connected intelligence
We built @curate because media buying had become too complicated.
Over time, the industry added more platforms, more vendors and more technology, all promising to make advertising smarter. Instead, media buying became slower, more fragmented and harder to prove. Until now.
Aardvark is the connected engine that brings smarter media buying together:
Wanda
Meet Wanda, our AI planning agent.​
Scores
A comparable measure of quality.
Signals
The market intelligence layer
Proof
Validation that goes beyond reporting.
One connected loop.
From brief to outcome.
01.
You define the objective
Everything starts with a clear objective. Whether it's ROAS, CPA, attention, reach or brand lift, success is agreed before a single impression is bought.
05.
Scores measure performance
Every impression receives a comparable Score, helping us understand not just what happened, but how well each opportunity contributed towards your objective.
02.
Wanda builds the strategy
Wanda transforms your brief into an outcome-led media plan, combining AI, forecasting and planning logic to build the strongest possible strategy before campaigns go live.
06.
Proof validates the outcome
Proof compares campaign Scores against real-world outcomes, validating what worked, identifying what didn't and giving every result the context needed to improve future performance.
03.
Signals power every decision
Market intelligence continuously feeds the campaign, ensuring every optimisation is informed by live market signals rather than static assumptions.
07.
04.
Campaign activation
Campaigns launch across premium display, video, audio and CTV, with every decision continuously optimised around the outcome you've defined.
Every campaign starts smarter
The insights from every campaign feed directly into the next brief, helping strategies improve, decisions become more informed and outcomes compound over time.
What makes @curate different?
Most businesses specialise in one part of programmatic. Some provide technology. Others provide inventory. Others focus on optimisation.
We’ve built a solution that brings those capabilities together around one thing: delivering better outcomes.
Our clients don’t have to coordinate multiple vendors or become experts in another platform.
They work with one experienced team supported by technology we’ve built ourselves. That means less operational complexity, smarter buying decisions and more time spent focusing on performance rather than process.
What you get:
Fully managed programmatic across display, video, audio and CTV.
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AI-assisted campaign planning and optimisation.
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Outcome-led Deal IDs built around your KPI.
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Continuous optimisation throughout the campaign.
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Clear reporting and actionable insights.
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Better media decisions with less operational complexity.